presents a collection of timeless campaigns which also define
key figures, events, places and the moods of the time. The
iconic images of the ABSOLUT bottle - painted, deconstructed,
reconstructed, dressed, undressed, decorated and transformed -
have been created by some of the best-known and respected visual
artists, wordsmiths and designers.
The creative connections
that the adverts in ABSOLUT SEQUEL portray are truly unique and
sometimes surprising, from collaborations with rock stars to
takes us on a journey through the various campaigns and ads over
time as the focus was placed on a variety of topics: artists,
writers, celebs, geography, cinema and flavoured vodkas.
The book has an
accompanying CD Rom
which includes, besides a few tiny films by ABSOLUT,
the mind blowing,
ultimate 10 minute commercial - "Mulit" by ABSOLUT in which,
bottle shape is buried in literally every alternate frame,
throughout the film.
To order your copy, call us on 022-2207
9787 or email us on