M.M. Mukhi & Sons Present....   

  

ABSOLUT SEQUEL-The Absolut Advertising story continues (Includes CD)

"ABSOLUT SEQUEL" presents a collection of timeless campaigns which also define key figures, events, places and the moods of the time. The iconic images of the ABSOLUT bottle - painted, deconstructed, reconstructed, dressed, undressed, decorated and transformed - have been created by some of the best-known and respected visual artists, wordsmiths and designers. The creative connections that the adverts in ABSOLUT SEQUEL portray are truly unique and sometimes surprising, from collaborations with rock stars to architects.

Richard Lewis takes us on a journey through the various campaigns and ads over time as the focus was placed on a variety of topics: artists, writers, celebs, geography, cinema and flavoured vodkas.

The book has an accompanying CD Rom which includes, besides a few tiny films by ABSOLUT, the mind blowing, ultimate 10 minute commercial - "Mulit" by ABSOLUT in which, the marquee bottle shape is buried in literally every alternate frame, throughout the film.

To order your copy, call us on 022-2207 9787 or email us on newsletter@visualartsindia.com

 

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M.M. Mukhi & Sons

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